Paris, November 8, 2024 – OPPO once again made a remarkable impact at Paris Photo 2024, reaffirming its position as a global leader in mobile photography. As the event’s official global partner, OPPO celebrated the achievements of international talents in mobile photography during the imagine IF Photography Awards 2024. The brand also showcased a thought-provoking exhibition titled “Dear Life”, featuring a curated retrospective of the best entries from the prestigious competition.
“It is a great honor to participate in Paris Photo for two consecutive years and to showcase the exceptional global talents in mobile photography on this prestigious stage,” said Olivella Liu, OPPO’s Global Brand Director. “The stunning photos captured with OPPO smartphones from around the world are a testament to OPPO’s dedication to pushing the boundaries of technological innovation. With our theme, ‘A perfect day is made of nothing but every extraordinary moment that makes you want to take a shot,’ we hope to further elaborate on OPPO’s understanding of photography and, more importantly, present the beauty of life and cultural diversity.”
Imagine IF Photography Awards: A Celebration of Global Creativity
This year’s Imagine IF Photography Awards 2024 saw an overwhelming response, with over 1 million entries submitted from 81 countries and regions. After a rigorous judging process, OPPO presented 56 award-winning works at Paris Photo, showcasing a diverse collection of mobile photography that captured the imagination of audiences worldwide. The awards ceremony celebrated the creativity, innovation, and cultural richness of global mobile photographers.
OPPO also invited Tina Signesdottir Hult, a Norwegian art photographer and Hasselblad Master, to serve as one of the competition’s esteemed judges. During the event, she and several award winners shared their experiences and the stories behind their captivating works, providing a rare opportunity for deeper insight and engagement with the world of mobile photography.
“Behind this shining event and the awarded entries, it is OPPO’s unremitting endeavor to enable users to ‘Capture the Beauty of Life with Ease,’ and to explore the humanistic significance of images. We aim to make life itself the protagonist in every shot and tell diversified stories from people across the globe,” said Liu.
Art photographer, Hasselblad Master Tina Signesdottir Hult, and a judge for the imagine IF Photography Awards 2024 shares her experience
“Dear Life” Exhibition: A Visual Celebration of Life’s Fleeting Moments
OPPO’s immersive exhibition at Paris Photo, titled “Dear Life”, brought together the winning images from the imagine IF Photography Awards 2024 alongside official sample photos captured by OPPO smartphones. The exhibition featured four distinct thematic zones—Dear World, Dear Time, Dear Friend, and Dear Me—each designed to capture the essence of life’s fleeting moments through photography.
Visitors were invited on a personal journey through these zones, which celebrated the beauty of the world, the passage of time, the warmth of friendship, and moments of self-reflection. All of the images were taken using OPPO smartphones, highlighting the brand’s commitment to empowering users to capture the world with ease and creativity.
In addition to the exhibition, OPPO presented a poignant annual photography film, also titled Dear Life. The film beautifully encapsulates the grandeur of nature, the transient moments of life, the warmth of human connection, and inner exploration, offering a moving visual journey that echoes with the audience long after the film ends.
“Beyond the Image, Beyond Imagination”
The images presented by OPPO at Paris Photo 2024 went beyond a traditional exhibition. They embodied more than just visuals—they were powerful snapshots of life itself, evoking emotional resonance and human connection. OPPO’s overarching message for the event was clear: “Beyond the Image, Beyond Imagination.”
By encouraging its global community of users to unlock the full potential of mobile photography, OPPO continues to inspire individuals to capture the most extraordinary moments in their “Dear Life.” Through creativity, diversity, and the appreciation of life’s everyday beauty, OPPO invites everyone to view the world through a new lens.
For those who couldn’t attend in person, OPPO’s Paris Photo 2024 Online Exhibition offers a virtual experience, allowing visitors to explore the exhibition and celebrate the transformative power of mobile photography. (*)
